Joy Williams & Jane Molina: From Family HVAC Business to Successful Baby Products Business

This episode is with special guests Joy Williams & Jane Molina, Co-Founders/ Owners of NinniCo.

In 2011, sisters Joy Williams and Jane Molina incorporated the only 100% women-owned and operated residential heating and air conditioning business in the state of Missouri.  They developed a unique and proven business model before selling it in 2019.  After both starting families during this time, Joy and Jane decided to switch gears and hone in on their real passion: helping moms and babies. In 2014, Jane had an idea that ultimately became the Ninni Co. Pacifier.  This unique pacifier mimics the shape, feel and oral mechanics a baby experiences while breastfeeding.  By identifying a hole in the baby products industry and working to fill it, their pacifier took the market by storm, and has secured international distribution deals and placements in multiple retail outlets. 

You can contact Joy & Jane at:

• Ninni Co
• info@ninnico.com
• 314-833-9285
• NinniCo.com

About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.